Online Business Myth 1 “This business is so easy ANYONE can do it…”

And so to “Online Business Myth 1″.
Sorry to burst your bubble so early in the piece, but such a business simply does not exist.
If you have been involved in the home business industry in an MLM or Network Marketing before, no doubt this was almost the first thing your ‘sponsor to be’ said to you.

By the way, usually this person is quite new to the industry themselves (they tend not to hang around too long before they discover that they too have been mislead, or they have maxed out their credit card – whichever comes first).
This is how it all begins. You will be shown the product range. You will be told that the products are “revolutionary”, “life changing” and “so powerful that everyone will be knocking down your door to get their hands on them”.
You will be told that even with absolutely no previous experience of any type in business it is possible for virtually anyone to build a residual income by “sharing” these products with anyone and everyone you come into daily contact with.
But I’m getting ahead of myself here, more of MLM style “marketing strategies” in Online Business Myth #2.
There are many reasons why people are attracted to this industry. These might be some of the very same reasons that you are looking.
The promise of making money from home.
Sacking your boss.
Choosing when, where and how much you work.
No more office politics.
No more commuting.
More time with family.
More time doing the things you love.
Achieving financial security.
These are all highly valid reasons for wanting to pursue this as a business. Unfortunately, these benefits are almost always combined with marketing strategies which lead prospects to believe that the business is easy.
The marketing tends to focus on the income claims of the top earners (and these people usually represent about the top 1% of the total number of active consultants in the company).
And so now you are to believe that not only is the business easy, you need no previous experience, and only need to do the minimum amount of work to realistically generate a six figure income at lightening speed.
Now, what this style of marketing does, is attract the wrong type of people to the industry in the first instance. People who are looking to “get rich quick”. People who have a “lottery mentality”. People who expect that the money will come flooding into their bank account by osmosis.
People who think that any legitimate business can be built this way should not even be considering self employment.

The simple fact of the matter is that in many ways, this business is even tougher than a “brick and mortar” business.

Just think about it for a moment.
Let’s imagine that you have opened a shop in a busy part of town. You lease a building, put up signs, bring in stock and then advertise your new business.
If you have done your market research well first, you will have positioned your business in a place where your niche market is likely to be walking past your shop every day, and there is a pretty good chance that at some point, they will walk in your front door to see what you have to offer.
Not so in a home based business. There is just you, your phone, and often a cupboard chock full of your ‘life changing’ new products.
No boss to answer to.
No deadlines (except perhaps those imposed by your bank or lending institution).
No daily routine to work to.
No need to even get dressed if you don’t feel like it.
It may all sound idyllic, but it takes a particular type of drive and discipline to build a business out of nothing under these circumstances.
My experience has been that people who have had previous business experience in either brick and mortar or MLM have a far greater understanding of the consistent and focused effort that is required to build a business. People who have been career employees tend to find the learning curve far steeper.
So if you are looking at a “business opportunity” and it all sounds too good to be true, keep looking. Because if it sounds too good to be true… it is

Tim Mason

http://twitter.com/jackbouer

http://www.facebook.com/timothyhmason

http://htmason.com/

http://homebaseentrepreneurs.com/?site=FreeTraining

http://www.myinternetbusinesssecrets.com/


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Posted in Lies about Online business | 2 Comments »

How To Create An Image That Will Entice Your Customers To Buy From You

Branding for any business is very important especially for any business that wants to survive. In this article, I will first explain what branding is, what kind of information that needs to be collected by you and from your buyers and why a website is important and necessary. Branding can be defined as:

“Entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising with a constant theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”http://www.businessdictionary.com/definition/branding.html

As a business owner, you need to create a name or image. How do you create an image? First, you need to establish who you are and why you do what you do. A good book to read is “Start With Your Why” by Simon Sinek.  You need to create a vision of what you want your life to be. What are your goals for your life?

How do you want to spend your life? What are your beliefs? What do you want your business to accomplish? Owning your own business should be fun, and lucrative. Therefore, when you decide why you do what you do, I believe it should be more about giving back and improving the lives surrounding you. This mental exercise becomes YOUR Profile of your self.

If you ever have trouble determining who your customers are, I suggest developing your personal profile and start there. This will also help in defining who your customers are.

These Core Values, which I been alluding to, will be the foundation to your business. These Core Values will attract certain customers who will resonate with you. Earlier in my discussion, I spoke about “significant and differentiated presence” your Core Values can be substituted for “significant and differentiated presence.”

Once you develop your personal profile, then it is time to do the same for your buyer. If you were familiar with social media, it would be a good idea to develop a buyer’s profile, which resembles the questions, social media ask of all its users. For example, name, life style, Age, occupation, hobbies.

Next, take your profile and juxtapose to your buyer’s profile and find commonalities that you can design ads, articles, Youtube, etc that resonate with your buyer. Buyers will only buy from those they trust. Your creditability, authenticity and honesty have to be transparent in your approach before the buyer will take action.

Therefore, as you begin to brand yourself, you want to use the social media platforms.
To learn how to use the social media platforms effectively, it would be a good idea to read their business model first. Analyze each platforms uniqueness and specialties.

A good way to view social media platforms is to envision them like your city.

The landing page is your Store Front. Face Book is like a bar or StarBucks. Titter also resembles a barista but because of the 140-character limitation, it is more like a drive thru barista. Hub pages are like your home.

Finally, I suggest to help you brand yourself, have a professionally done website. The site must be unique only to you portraying you in a professional, authentic manner.
Google favors uniquely well-crafted sites that are not replicated sites and provides its end-users a gratifying experience that will entice the user to come back to.

ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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Hell has No Fury like an Unmet Desire

As the New Year approaches more and more people are feeling a since of desperation.  Those with jobs are wondering if they might be out of work tomorrow. I have no magic wand that can cure the present circumstances because if I did, I would use it to correct the economic plaques that hampers this country and the world.

So what does everyone do? They look for a super politician in his cape and tights to swoop down and save the economy from the monster.

Someone once said to me this:

Politicians will not save the economy because they CANNOT.  They do not actually produce anything.  All they do is redistribute and regulate (i.e. strangulate). This is why if you are an entrepreneur YOU are actually doing far more for the economy than any politician ever can. This is why we need more entrepreneurs right now.

Entrepreneurs have been and will continue to be the backbone of America and the world.
“We’re the last line of defense against poverty and starvation, and when the chips are down, it’s the entrepreneurs who take care of things and keep commerce and jobs flowing.”

What I can offer is some hope for those who were contemplating becoming and entrepreneur .
Victor Hugo once said, “Hope is the word which God has written on the brow of every man.” “Nothing else in the world… not all the armies… is so powerful as an idea whose time has come.”

Why?

History has shown that it is in these desperate times are when entrepreneurs thrive. More businesses were created during the 1930 Great Depression than any other time and still in existence to day.
Therefore, you have a choice you can profit in these times or crower in fear and regrets on what might have been. Also having multiple streams of income is an ideal situation versus what some are faced with now.

With the advent of the computer, you can have access to the largest consumer 24 hours 7 days a week. If used properly. The consumer is the world.

With the proper education and tools, you can literally market to anyone anywhere as long as humanly possible and write you own check.  Jim Camp said,” The more effective we are, the more respected we are.” Remember people will follow those they trust and respect so sharpen your mental tools and learn to sell.

ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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Why We Need Entrepreneurs

As the New Year approaches more and more people are feeling a since of desperation.  Those with jobs are wondering if they might be out of work tomorrow. I have no magic wand that can cure the present circumstances because if I did, I would use it to correct the economic plaques that hampers this country and the world.

So what does everyone do? They look for a super politician in his cape and tights to swoop down and save the economy from the monster.

Someone once said to me this:

“Politicians will not save the economy because they CANNOT.  They do not actually produce anything.  All they do is redistribute and regulate (i.e. strangulate). This is why if you are an entrepreneur YOU are actually doing far more for the economy than any politician ever can. This is why we need more entrepreneurs right now“.

Entrepreneurs have been and will continue to be the backbone of America and the world.
“We’re the last line of defense against poverty and starvation, and when the chips are down, it’s the entrepreneurs who take care of things and keep commerce and jobs flowing.

What I can offer is some hope for those who were contemplating becoming and entrepreneur
Victor Hugo once said, “Hope is the word which God has written on the brow of every man.” “Nothing else in the world… not all the armies… is so powerful as an idea whose time has come.”

Why?

History has shown that it is in these desperate times when entrepreneurs thrive. More businesses were created during the 1930 Great Depression than any other time and still in existence to day.
Therefore, you have a choice you can profit in these times or crower in fear and regrets on what might have been. Also having multiple streams of income is an ideal situation versus what some are faced with now.

With the advent of the computer, you can have access to the largest consumer 24 hours 7 days a week. If used properly. The consumer is the world.

With the proper education and tools, you can literally market to anyone anywhere as long as humanly possible and write you own check.  Jim Camp said,” The more effective we are, the more respected we are.” Remember people will follow those they trust and respect so sharpen your mental tools and learn to sell.

ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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Posted in Whe We need Entrepreneurs | 1 Comment »

How to Use Twitter Properly

One of the best forms of advertising is Paid Advertising know as Pay Per Click. There is another form of advertising, which is cheap and very easy to learn. Most people who use this from of advertising use it incorrectly.  I am talking about twitter. Twitter has some unique aspects about it that a marketer can exploit with very little effort. I am not suggesting that you replace PPC or even Facebook with twitter.

What I am suggesting is to add non-paid advertising like twitter with paid advertising. Before I begin, allow me to give some background about twitter for those who may not be not too familiar with twitter.

“Twitter is a real-time information network that connects you to the latest information about what you find interesting.” It is designed to allow the user to tell his/her audience what is happening now using 140 characters.

Twitter is free and you do not need a website or any technical skills. Twitter is designed, when used properly, to respond to thoughts to create a sell. Twitter should be used to build a buzz and viral awareness   around you or your brand.

One common way tweeter is being used is like PPC. Tweeter should never be used like PPC. Let me explain. Often people will write something on tweeter and then send that person via URL to a squeeze page.
Tweeter should never be used to sell directly.

One rule of thought when using any platform, it is a good idea to find out the “suitability” of the platform and designed your strategy based on the platforms “suitability.”  Below is Twitters business model and notice the words in bold.

Tweeters suitability-“Twitter connects businesses to customers in real-time. Businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influential people. From brand lift, to CRM, to direct sales, Twitter offers businesses a chance to reach an engaged audience“.

Whether you have a business that has frequent changing content or not, twitter is definitely for you.
There are two strategies of Twitter.

The first I have mentioned earlier which is you are limited to 140 characters to tell your story. Therefore, when you use twitter you need to be precise and succinct in what you have to say.  The second is the section for Followers and Following. Following(s) are the people you want to follow. Only follow those people who you truly want to follow because you find them interesting. Followers are people who are following YOU. This group of people is your audience.

What so Special about twitter?

Twitter dose not require the user to display or even use a destination URL unlike PPC. The end user can just post a message with or with out an URL. Twitter allows the end user to post frequent updates. Suppose you had a new launch of something, this would be relevant if you wanted to keep your audience updated on the most recent changes.

@Mention Column- Twitter also allows you to speak to someone specifically using the @mention column. This is beneficial because with the tremendous amount of chatter on twitter, you can answer someone question specifically and others who may have the same question can see the same answer.

Direct Message Column-You can also answer someone privately using direct message column. Using the direct message column is important because if there a confirmation number or password given it can be emailed privately to that specific person.

Twitter is Intergretable- Twitter has a function called tweetme. Twitter allows the user to put this tweetme and re-tweet button any website or article. The significance of this function it that you can send ( re-tweet) something you may find relevant to your audience.

During the World Cup Japan defeated Denmark. There were 3200 tweets a minute. Suppose you had an audience (followers) of hundreds or even thousand, which is the average amount of followers a typical person might have, how might that enhance your business if you put those tools I mention above into practice?

ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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How to Convert More People into Paying Customers

It is now the end of the season and some of you maybe asking why I have not converted more people into paying customers. There are three possible reasons and I will explore those reasons and offer a solution.

Reason 1
In most cases, what you are offering to customers is not compatible in what you promised them earlier on your site. For example, if you are promising, your client an e-book on how to grow leads and that e-book fails to deliver accurately then the prospect is annoyed, disillusion, and will not opt in to your offer.

Solution 1
When your offer does not line up with the original offer you promised earlier no one will “raised their hand” to say I will buy what your are offering.

Reason 2
Most often people will buy from people that they trust. There has to be creditability in what you say and how you portray your self. A good place to start is to ask your self WHY you do what you do. A good book to read is “Start with Why” by Simon Senik.

Solution 2
If you want people to buy from you, you need to convey trust and creditability to anything you are doing. A good practice would be sharing good content when ever possible and be willing to share experiences and techniques that can help others. Having a servant mentality will propel you further than you can imagine in life and in business. Rick Warren speaks about this in his book “Purpose driven life.” Ralph Waldo Emerson once said, “For everything you have missed, you have gained something else; and for everything you gain, you lose something.” Life is a series of trades, one thing for another. This is true in life and in business. Do not be afraid to share.

Reason 3
Another reason you may not be converting more prospect into paying customers is timing. For example, today is the fourth day after Christmas. Most people are unwinding from the holiday and preparing for New Year Eve. Therefore, their minds are all filled with what has happened 3 days ago not to mention New Years Eve.

Solution 3
Most people would take the holiday off when it comes to marketing. However, a true entrepreneur will use this time to ramp up their marketing.
Now is the time were “following up” with your prospects is so critical.

The term following up refers to keeping your prospects informed and educated on areas of interest to them. Auto responders are an excellent use of technology that a marketer can exploit to gain an advantage.
Auto responder is a tool that will allow a marketer to send out message(s) automatically to the list of prospects with any form of message you want.
Using auto responders keeps your message in front of the clients and you relevant to them.

Finally, this last step is often over looked and that is to ask for the sale when appropriate. Allow the prospect to sell themselves on the value of your offer. Let the prospect tell you what their hopes and desires are. As a business owner, your job is to present solution to their needs and a let the prospect make the decision. Too often, entrepreneurs are so focused on the sell that they forget about the customers.

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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Posted in auto responders | 20 Comments »

6 Search Optimization Plug ins (SEO)

Top 6
SEO Plug In

1. All In One SEO Pack …
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2.Free Google Keyword Tool …
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The foundation of your SEO campaign and online
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If you get your keywords wrong your entire online
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3.Market Samurai …

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This is another free SEO Keyword tool. Market
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4.WordPress.org …

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This might sound kind of strange
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this is exactly why I use WordPress. You see, any
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WebsiteGrader.com is another free seo tool any
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6. SEO-Quake …

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SEO quake is a program you can
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Seoquake gives you the ability to view several
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So there you have it, 6 of the top FREE SEO tools
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ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

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Posted in Search Engine Optimization (SEO) | 23 Comments »

List of Plug ins for WordPress ONLY

List of plugs in for WordPress Only

1. Akismet …

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SPAMMERS like to visit your blog and
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2. WordPress Database Backup …
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Imagine you finally get your business blog up and
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3. All In One SEO Pack …
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Automatically optimizes your WordPress blog for Search Engines
(Search Engine Optimization). Fairly simple to use. We install this
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4. Contact Form 7 …
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Easy way to add a contact form to your website (for those who don’t
use our service). This plugin allows you to set up drop down menus,
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5. WordPress.com Popular Posts …
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This handy plugin displays your blog’s most popular posts
in the sidebar. Why is this important?  Well it keeps
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7. Feed Pauser …

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You may not realize this but once you publish your
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Here’s the problem with this, if you’re a
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ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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How To Out Spend Your Competition Using PPC Advertising

There have been some misconceptions regarding Pay Per Click strategies presented.  I would like to present a clear unbiased strategy that can help most people use Pay Per Click marketing efficiently.

The misconception about paid marketing is if you bid enough money you will be able to dominate the market because you can out spend your competitors. It is true in any advertisement that if you are able to out spend your competition then you will have a clear advantage.  However, there is a systematic way to go about it that most don’t do.

The concept is simple and I will explain and present a strategy that most will find budget friendly.

Strategy:

Phase 1: Learning: Goal is to build a budget while learning the plat form.
Strategy is to re-invest every dollar.
End date: When one sale has been accomplished.

Phase 2 Testing:  Goal is to create a profit margin for your self.
Strategy: Get constant visitors to your website and test offers.
End date: When ROI (Return On Investment) has been achieved.

Phase 3 Scaling: Goal is to create a mega business.
Strategy: Re-invest and dominate the market in every media.
End date: None continue to grow your business.

Determine your Monthly Budget: Ask your self how much can I spend or afford to spend per month and write that down you will come back to that number later. Divide monthly spend by 30 days.
For example, Tom can afford to spend $3,000 a month on PPC advertising then his daily spend is $100.00

Next you need to determine your 1% daily Budget

The 1% daily budget calculation will help you figure out your Maximum Cost Per Click. The number you get will be YOUR total amount of money YOU can afford to pay per click.

Formula: Amount spend per month / 100 = Maximum CPC Bid
For example, Tom’s Daily budget is $100/100= $1.00

Tom’s Maximum Cost Per Click is $1.00. Tom is able to spend up $1.00 per click if he has to.

Calculation of 10% of Expected Potential Revenue

Formula:  Maximum Cost Per Sale=Average Initial Value of Customer/10

You need to determine what you expect to make per sale.

Tom goal is to sell a business opportunity. However, Tom may have several other offers that he can sell to his customers to entice them to buy into his business. Tom offers consist of:  E-Books, DVDS, E- Course Etc.  Each one of these enticements has a cost associated with them. Tom needs to determine HIS profit from each item.

Remember the cost that the customers purchases the enticements (up sells) are not necessarily your profit. To make this work correctly you need to determine your profit from each of your up sells.

For example, Tom ultimate goal is to sell a business opportunity that cost $1,000.00 However, Tom has up sells (enticements) of E-book $30.00, DVDS $20.00, E-Course $50.00 leading into the ultimate goal of $1,000.00 business opportunity.

Tom determines his profit form his up sells to be from the E-book $50.00, DVDs $10.00, E-Course $100.00 and business opportunity is $1,000.00.

$1160/10=$116.00 Maximum cost per sale

Conclusion:

Tom should never spend more than $116.00 per sale in his testing phase because if he does he probably will not have Return on Investment.  Keep in mind you don’t really know how much you’re advertising will cost you. However in the above scenario, Tom was able to determine that he should not spend over $116.00 per sale.

The goal as a marketer using PPC is to be able to run your ads 24 hours a day and be able to spend $150-$200 a day in advertising cost.

Calculating these numbers will help you not to over spend before you make a profit in PPC advertising.

ATTENTION SERIOUS ENTREPRENEURS

Who Else Wants to Master the Lethal Marketing Strategies That the Top 1% Are Using Right Now to Dominate YOUR Industry?

http://homebaseentrepreneurs.com/?site=FreeTrainin

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Posted in Google AdWords (PPC) | 33 Comments »

What Does Martin L King, Gandhi and Mother Teresa have in common with YOU?

If one lives, long enough he will encounter great leaders. Most people believe that leaders are born and few believe that they themselves can become any type of leader.
I am now a believer that the old axiom, “leaders are born not made” is false.

Leadership is not easy but can be learned. Leadership is demanding and can be frustrating. However, leadership is noble and rewarding. Therefore, it is important not to take your leadership role with a cavalier attitude.

There are nine facts about leadership that we all can aspire to have. I have found that these characteristics to be evident in the most ordinary to the most extraordinary leaders of our time. People like Gandhi, Martin L King and Mother Teresa all possess these nine qualities. Most leaders only become leaders due to some extreme circumstance that propelled them forward into the position they have found themselves.

You do not need some extreme circumstance to propel you into a leadership role. Nevertheless, for anyone to become a great leader you must have a love of people, and a desire to improve the lives of people that you encounter.

For example, Mother Teresa’s love for the people who lived in the slums of India inspired her to spend sixty years feeding and clothing the poor. Her love propelled her into a leadership role where Presidents, dignitaries and India’s populace were willing to set in congested rooms just to hear what she has to say.

The second and third characteristics of leadership will challenge the prevailing sentiment and have an emphasis on learning.  Martin L. King knew that the nation could not keep treating a segment of the population differently than the rest.

MLK use his Scholarly and great oratory by invoking these words from our Constitution: “that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness“….Martin L King challenged the status quo of the United States in 1960 for the betterment of society.

To be a leader you must be willing to challenge the status quo and continue to educate oneself.

The fourth and Fifth characteristics are a driven commitment and having a vision beyond present circumstances.  Gandhi knew the Indian people must be self reliant if they were going to survive in the future. Gandhi’s commitment to the Indian people that they will one day be independent of England’s monarch was a vision few Indian people believed or felt possible.

However, Gandhi’s forward thinking, commitment and self-sacrifice are the reasons India is independent of English colonial rule.

The seventh and eight truths have to do with the people around you. “Most people will follow a leader who can clearly articulate their WHY” Starts With The WHY   (Simon Sinek) in life. Most can tell you what they do and how they do it but very few can tell you WHY they do what they do.

Let us go back to the three leaders I mentioned earlier Mother Teresa, MLK and Gandhi. Mother Teresa’s “WHY” was to feed the poor, MLK and Gandhi’s “WHY” the injustice of people. All three knew that one person could not do it so they inspired others to be involved.

Finally, the ninth and most crucial truth is YOU. I am including myself as well.  “YOU make a difference.”  The Truth About Leadership (James M Kouses Barry Z Posner) we must believe in ourselves.  We must believe we can make a difference and move in that direction. We must believe we have all the attributes to challenge the status quo and be in love with the desire to change the world around us.

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